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Director-Communications and Marketing

JOB SUMMARY:
The Director of Marketing and Communications is responsible for overseeing, planning and directing the day-to-day marketing and communications operations of Valley Presbyterian Hospital. This position works closely with the Chief Executive Officer and other members of the Executive Team in ensuring the development and implementation of a comprehensive marketing and communications strategy designed to maximize the hospital's success and public profile.
The Director of Marketing and Communications is also responsible for identifying communication opportunities throughout the organization and should be well-networked with formal and informal employee groups, physicians, board members and key stakeholders who influence our organization. In addition, the Director of Communications and Marketing is responsible for successfully positioning the organization through targeted marketing messages and organizational branding to specific audiences.
EXPERIENCE/QUALIFICATIONS:
Requires a minimum of five years experience in marketing and communications within a hospital or health system required.
Staff supervision and consultant/subcontractor management experience required.
Must have excellent writing, editing and verbal communication skills.
Strong computer skills required, including proficiency with MS Office Suite, publishing, graphics and imaging applications.
Strong research and marketing strategic plan development skills.
Initiative, self-starter.
Strong relationship management skills
EDUCATION:
Bachelor's degree in marketing, communications, public relations or related discipline; master's degree preferred.
LICENSURES/CERTIFICATION:
Must successfully complete and maintain LA County Fire Card certification at the time of hire or within the first 30 days of employment
DUTIES AND RESPONSIBILITIES ( These are the essential job functions for this position. The essential functions of this job include, but may not be limited to those listed in this job description. Employees hired for this position must be able to perform the essential function of this job without imposing significant risk of substantial harm to the health or safety of themselves or others) :
Directs and manages VPH marketing, public relations and communications functions; responsible for marketing and communications plan development, advertising, publications, web site management, media relations, publicity and events.
Develops annual marketing and communications strategic plan; formulates and executes specific marketing strategies to increase use of the hospital facilities, services and medical staff; manages implementation of hospital marketing communication plan.
Maintains consistent, ongoing internal and external communications with a wide variety of key customers and audiences; provides consistent, positive message of responsibility, concern for the health of the community and quality services.
Assists the CEO with creating regular messages internally i.e. CEO blogs and Monday messages.
Maintains good working relationships with news media organizations; builds a relationship of trust with news media; serves as the primary liaison between the hospital and the news media.
Manages media calls and inquiries; serves as hospital spokesperson; determines the appropriateness of requests for information and formulates content, timing and manner of release; works with hospital departments and senior management to ensure accuracy and comprehensiveness of disseminated information.
Prepares press releases; provides timely and discretionary release of information about the hospital and its operations; ensures that all communications from the hospital are accurate, consistent and compliant with applicable laws, regulations and hospital policies.
Compiles news, publicity, background and position statements by interviewing staff, patients, physicians and visitors, researching subject matter and extracting data from publications and reports.
Provides leadership in crafting media strategy; advises and assists hospital management, staff and physicians in matters involving the media; develops and places ads.
Prepares feature articles for newspaper, radio, hospital newsletters and brochures; responsible for all marketing and collateral materials
Manages the planning and production of publications, collaterals, advertisements, events, programs and campaigns; assists hospital departments with marketing communications services.
Participates in the planning, organizing and coordination of special events, open houses and tours; provides support to other departments for events; assists in promotion of events to target audiences.
Provides graphic design and graphic standards enforcement; develops and maintains hospital identity, branding and consistent image.
Provides writing/editing support and review of brochures, newsletters, promotional materials, etc.
Develops and maintains marketing and communications policies, procedures and guidelines.
Oversees the hospital's web presence.
Conducts formal and informal market research studies of physicians, patients and community to assess needs, evaluate potential markets and increase satisfaction.
Collects and compiles data regarding the effectiveness of marketing and communications activities and campaigns; develops and presents reports on marketing activities and results.
Supervises marketing and communications staff; manages consultants and subcontractors.
Develops and manages marketing and communications budget.
PHYSICAL DEMANDS (Continuous: 66 to 100% of time, Frequent: 33 to 65% of time, Occasional: 0 to 32% of time):
Frequent/continuous sitting with occasional, intermittent standing/walking.
Continuous use of bilateral upper extremities in fine motor activities requiring fingering, grasping, and forward reaching between waist and chest level.
Occasional/intermittent reaching at or above shoulder level.
Occasional/intermittent bending, squatting, kneeling, pushing/pulling, twisting and climbing.
Occasional/intermittent lifting and carrying objects/equipment weighing up to 25 pounds.
Continuous use of near vision, hearing and verbal communication skills in handling telephone calls, interacting with customers and co-workers and performing job duties.

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